01
We’ve lived the playbook.
We’ve taken multiple apps past 7 figures in ARR by sharpening their positioning, building creative that earns attention, and turning paid acquisition into a repeatable source of paying users.
Work with the team that has scaled to over 7 figures in annual revenue.
Apply to see if you're a fit.
Make your appimpossible to ignore.
We understand app growthfront-end and back-end.
App growth has its own creative cycles, attribution gaps, store-page friction, onboarding drop-off, paywall economics, and retention curves. We’ve worked across the whole system, and know where growth actually gets stuck.
Trusted by ambitious app teams
02
We get the product side too.
The ad is only the beginning. Store pages, onboarding, paywalls, pricing, activation, and retention all shape whether attention becomes revenue. We work across the journey, not just inside the ad account.
03
The market is moving fast.
The App Store gets more crowded every year, while the window to earn attention keeps shrinking. In its latest report, Apple reviewed more than 9.1 million submissions, roughly 17% more than the year before. The teams that win learn and iterate faster.
Thryve took on the toughest market.Paid still won.
The market
Students had no shortage of free AI tools. They were skeptical, price-sensitive, and difficult to move with another weak hook.
The bet
We went where competitors would not. We built paid from the ground up across TikTok, Google, and Instagram, then kept the creative moving until the economics worked.
The payoff
Profitable in four months. 2.6x blended ROAS by month six. Performance held through summer break, when student demand should have softened.
The UpLyftGrowth Engine
A 4-part system refined across every app we've scaled. Built for creative, conversion, and compound growth, not one-off campaigns.
Paid Acquisition
Meta, Google, TikTok, Snapchat, Reddit, Bing, and white-listed creator partnerships. Bought and scaled against CAC:LTV economics, not vanity ROAS. Spend moves with cohort performance, not first-purchase numbers.
Creative Sprints
Dozens of ad variations tested every quarter, across static, motion, UGC, and short-form video, all engineered to clear platform review on the first pass. No rejected ads, no wasted budget sitting in review.
Conversion Optimization
Landing pages, A/B tests, and full CRO sprints built around how app users actually decide. Most funnels leak intent right after the click. We close that gap.
Email & SMS
Most agencies stop at the click. We don't. Lifecycle email and SMS that turn installs into paying users and paying users into long-term subscribers, lowering CAC while lifting LTV.
We don't work with every app.
UpLyft is built for a specific kind of founder. If that's not you, we'll tell you on the first call. If we're not the right fit, we'll point you to someone who is.
We work best with:
- Live apps with paying users, ready to scale acquisition
- Consumer subscription apps competing for attention on TikTok, Meta, and Google
- Multi-product apps scaling growth across several audiences at once
- Founders ready to build growth as a system, not run a one-off campaign
We're not the right fit for:
- Founders looking for set-it-and-forget-it ad management
- Teams unwilling to ship landing page, funnel, or offer changes when the data calls for it
- Founders who want to debate every test for a month before running it
Built for every stage of app growth.
Start where your app is today. Each system solves a different growth constraint, without forcing you into work you do not need yet.
Lyftoff
Turn a strong product into a launch-ready acquisition system. We sharpen the offer, install clean tracking, build the first creative angles, and launch the paid channel most likely to find your first reliable customers.
Ascension
Turn early traction into predictable monthly growth. We identify the messages that convert, expand the creative pipeline, improve the funnel, and increase spend without losing control of payback or profitability.
Orbit
Build the testing rhythm that keeps growth from flattening. We continuously improve creative, audiences, funnels, and retention so today’s winning campaigns become a compounding advantage instead of a temporary spike.
When great productsfinally get seen.
Markus Renald
“Once we dialed in the ads, we finally knew which messages were pulling people in.”
Amir Paleta
“The positioning clicked when we stopped listing features and started selling the outcome.”
Andrew Cosegrove
“Our creative tests got way sharper. We stopped changing five things at once.”
Tristan Labbanich
“We found the angle that made people understand the product in seconds.”
Alexander McNiel
“The ads and landing page finally tell the same story. That changed everything.”
Xavier Williamson
“Once we tightened the positioning, our ads started attracting the right users instead of just more clicks.”
Markus Renald
“Once we dialed in the ads, we finally knew which messages were pulling people in.”
Amir Paleta
“The positioning clicked when we stopped listing features and started selling the outcome.”
Andrew Cosegrove
“Our creative tests got way sharper. We stopped changing five things at once.”
Tristan Labbanich
“We found the angle that made people understand the product in seconds.”
Alexander McNiel
“The ads and landing page finally tell the same story. That changed everything.”
Swipe
Your app could be growing faster.
You just need the right playbook.
We’ll show you how we position and market apps, turn intention into paying users, and scale what works using the same systems we've used to take multiple apps past 7 figures in annual revenue.
Fill this out to the best of your ability1 of 9
Where is your app right now?
The Details
What actually happens when you start?
We audit your app, positioning, funnel, current marketing, and any traction you already have. Then we identify who is most likely to pay, why they should care, which message will move them, and where your acquisition system is leaking.
What do you walk away with?
A focused growth plan for your live app. You’ll know which audience to target, how to position the product, what offers and creative angles to test, which acquisition channel makes sense, and what needs to change to turn more attention into paying users.
Is this actually right for you?
This is for founders with a live app who are ready to take marketing seriously. You may be working toward your first paying users or already generating revenue and looking for the next stage of scale. If the product is not live yet, this is not the right program.
How do you get started?
Apply below. We’ll ask about your app, current traction, acquisition challenges, and growth goals. Once you finish, you’ll book a short strategy call to map the clearest path toward more paying users.
A note from the founders
We built UpLyft to be the growth partner we could never find.
We know what it feels like to build something good and still watch growth move too slowly. We have been inside the ad accounts, rewritten the offers, rebuilt the funnels, cut weak creative, and kept testing until the numbers finally made sense.
That is why we built UpLyft. App founders deserve more than disconnected campaigns and surface-level advice. They deserve a team that understands the entire growth system and is willing to work through the hard parts with them.
We bring clear thinking, direct feedback, and the same operator mindset we use in our own companies. If we partner with you, we treat your growth like it matters, because it does.
Ameer & Abed
Co-founders, UpLyft