The engine behindmarket dominance

The toughest market to own.We fought for it anyway.

In a market where most competitors ran UGC and affiliate programs, paid was the channel everyone avoided. Either they never turned ads on, or they could not get profitable against the competition. Students are the highest-resistance audience in ads. They are educated, skeptical, and they do not convert on a weak hook.

We took it on anyway. Within four months, Thryve was profitable. By month six, we hit 2.6x blended ROAS across TikTok, Google, and Instagram, and it held that way through summer break.